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University Advancement

Advancement Operations

Advancement Operations is responsible for managing the business operations for the division. The University’s trademark licensing program is also located within Advancement Operations.

Areas of Focus:

  • Oversee the division's Strategic Plan goals and objectives, and track metric targets and results
  • Oversee the division’s daily business operation, assuring compliance with government laws, guidelines and regulations
  • Maximize the impact of financial and human resources
  • Interpret and apply University policies and procedures
  • Oversee and grow the University’s trademark licensing program, ensuring quality control over Fresno State merchandise 

For more information about the Fresno State Trademark Licensing Office, visit