Brand Strategy and Marketing
Protecting our brand.
University trademarks have come to symbolize the passion of Fresno State alumni, fans, students and student-athletes. The University licensing program was established to ensure that these marks are used properly.
What is a trademark?
A trademark is any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University.
A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs campus wide. The trademark licensing program creates positive relationships between licensees, retailers, customers and the campus community.
Become a Licensee
A licensee is an entity who has been granted permission to use another entity’s property. Anyone who wishes to obtain a license to produce merchandise bearing Fresno State’s trademarks must be approved by the University through its licensing agency. This application informs the University of how its marks will be used, what type of product the applicant makes and how the University is going to be represented. If you wish to become a licensed vendor, fill out the application below.
List of Licensed Vendors
Licensed vendors are approved to produce University products that match your needs. If you’d like to work with a vendor who is not licensed, please direct them to the licensee application.
Internal Product Ordering Procedures
Check the tags!
Buying officially licensed products supports our students.
Frequently Asked Questions
Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the University’s Trademark Licensing Office. No products will be licensed without the approval of the Trademark Licensing Office. This ensures all products associated with the University are of high quality and good taste while ensuring non-approval of potentially hazardous items.
Anyone wishing to use the trademarks of the University for merchandise for resale, products for internal use and promotional products must obtain a license.
All products must be approved by the Trademark Licensing Office. Failure to obtain a license or approval from the University’s Trademark Licensing Office would be grounds for the seizure of all non-approved merchandise bearing the University's marks. It also could result in jail time and numerous fines if convicted.
Harold H. Haak Administrative Center, Library - 4th Floor
5200 North Barton Avenue M/S ML 118
Fresno, CA 93740