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Branding and Marketing

Color is foundation to a strong and easily recognizable identity.

When it comes to branding, conveying a simple idea of meaning and differentiation requires a color palette that properly expresses our bold, strategic positioning.

Primary Colors

Fresno State's official primary colors are Pantone 186 and Pantone 2767. They represent Fresno State at the highest level and are the predominant colors in all communications and design layouts.

 

Pantone 186

CMYK: 0, 100, 79, 20

RGB: 177, 16, 43

HSL: 350, 83, 42

HEX: #b1102b


The color red signifies Fresno State’s pioneering spirit and leadership qualities, promoting ambition and determination. Red is energizing. Red is BOLD. It is one of the most highly-visible colors that often represents power, courage and tradition. It excites the emotions and motivates us to take action.

Pantone 2767

CMYK: 100, 87, 42, 41

RGB: 19, 40, 76

HSL: 218, 60, 19

HEX: #13284c


The color blue is one of the three primary colors in traditional color theory, as well as in the RGB color model. Blue communicates trust, responsibility, honesty and loyalty. It promotes inspiration, freedom and imagination. Blue is dependable and predictable, a safe and non-threatening color, and the most universally liked color of all.

Secondary Colors

 

Cool Gray

CMYK: 0, 0, 0, 31

RGB: 206, 209, 212

HSL: 210, 7, 82

HEX: #ced1d4


An additional color, Cool Gray, was added to the primary color palette when the new Fresno State logo was introduced in 2009. In the three-color version of the logo, the horizontal rule below the wordmark is displayed in Cool Gray. In the two-color version, the horizontal rule is displayed in blue. The single-color version is displayed in either black or white (inverse).

White

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

HSL: 0, 0, 100

HEX: #ffffff


Remember that white is an important part of our color palette. White space is an essential component of a healthy design, and should be considered a brand color in conjunction with this palette.