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Branding and Marketing

Fresno State Athletics Trademarks

A trademark is any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University.

Fresno State asserts ownership and all rights, titles, and interest in and to its trademarks. To maintain the equity the University has developed with these Trademarks, their use - in any form- is controlled by Fresno State through the Office of Trademark Licensing.

 

Registered Trademarks

  • Fresno State®
  • Fresno State Bulldogs®

Additional Trademarks

  • Be Bold™
  • Bulldogs™
  • Bulldog Born. Bulldog Bred.™
  • Bulldog Born. Bulldog Bred.
    Gonna be a Bulldog 'til the day I'm dead.™
  • Bulldog Stadium™
  • California State University, Fresno™
  • #GoDogs™
  • Margie Wright Diamond™
  • No Dogs Down™
  • Pete Beiden Field at Bob Bennett Stadium™
  • Pride of the Valley™
  • Red Wave™
  • Red Wave Rise Up™
  • Save Mart Center™
  • TimeOut™
  • Underdogs to Wonderdogs™
  • Victor E.™
  • Victor E. Bulldog™