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Branding and Marketing

Primary Logo (4-Paw Bulldog)

The Bulldog is the primary logo for Fresno State Athletics and is the standard mark for use for ALL identification purposes (web, print, television, etc.). The Bulldog MUST always face left, except for use on a Fresno State football helmet.

4Paw img

Primary colored background

Primary colored (Red or Blue) background

Secondary background

Secondary (Grey or Black) background

 

Color Variations

For two-color applications, the Green V must be converted to Pantone Red 187. A one-color application must be converted to Pantone Blue 2767 or white. When the Bulldog is placed over a colored background, please ensure that the logo used has a white stroke/border applied around the Bulldog.

 

Primary Logo with Wordmark(s)

These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog logo as part of a design.

 

Primary colored (Red or Blue)

Primary colored (Red or Blue) background

 

Secondary (Grey or Black)

Secondary (Grey or Black) background

 

Horizontal Bulldog Variation(s)

These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog logo in a horizontal design.

Primary colored background

Primary colored (Red or Blue) background

 

Secondary (Grey/Black) background

Secondary (Grey or Black) background

 

Wordmarks(s)

When the Bulldog logo does not meet specific design requirements, the wordmark is the approved secondary usage to represent Fresno State Athletics. Please ensure that the ® is after “Fresno State” and after “Fresno State Bulldogs.”

 

 

Bulldog Face

The Bulldog Face is a secondary logo for Fresno State Athletics and is another mark for use for identification purposes. When the Bulldog is placed over a colored background, please ensure that the logo used has a white stroke/border applied around the Bulldog Face.

Bulldog Face

Face-red-blue

Primary colored (Red or Blue) background

Secondary background

Secondary (Grey or Black) background

one color

One-color

 

One-color (Red/Blue)background

One-color (Red or Blue) background