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Branding and Marketing

Fresno State Athletics Primary Colors

Fresno State Athletics logos are designed to be produced in one, two and three colors. When choosing colors for the Bulldog logo, the standard color matches are specified according to the PantoneĀ® Matching System (PMS). When reproducing the logo in four-color process, use the PANTONE equivalents. If the standard colors are not available, use careful discretion when selecting other single colors for reproduction. The colors shown in this manual are not intended to match the PANTONE Color Standards.

Pantone 186

  • CMYK: 0, 100, 79, 20
  • RGB: 196, 18, 48
  • HSL: 350, 83, 42
  • HEX: #c41230

Pantone 2767

  • CMYK: 100, 87, 42, 41
  • RGB: 19, 40, 76
  • HSL: 218, 60, 19
  • HEX: #13284c
  •  

Green V Color

Pantone 356

  • CMYK: 96, 26, 100, 15
  • RGB: 0, 121, 53
  • HSL: 146, 100, 24
  • HEX: #007935

HEX, RGB and HSL color values should be used primarily for digital purposes, for example, when applying specific CSS properties such as background-color: #c41230; or alternatively background-color: rgb(); or background-color: hsl();. Although these color values can be used for generic printing purposes, to ensure color accuracy and high-resolution printing, it is important to work in CMYK mode throughout your creation process.

 

Background Color

Pantone Cool Gray 7

  • CMYK: 43, 35, 34, 1
  • RGB: 152, 152, 154
  • HSL: 240, 1, 60
  • HEX: #98989a