Brand Strategy and Marketing
A brand that reflects the unique characteristics of Fresno State.
The Athletics Brand Guidelines were created to provide a consistent message and visual representation across all athletic sports and departments. They are developed specifically for individuals legally reproducing the Fresno State Athletics logos and are intended to help in the selection of appropriate visuals, achieve correct reproductions, and provide good design direction.
When representing Fresno State Athletics, consideration must be given as to what images/designs are appropriate for certain products or usages. It is crucial that the Fresno State Athletics logomark be used consistently in ALL applications to ensure a cohesive identity program.
In addition, carefully consider the tasteful appearance of each product because it affects the stature and image of the Fresno State Athletics Department. The information contained in this manual is intended to help in the selection of appropriate visuals, achieve correct reproductions, and provide good design direction.
When using Fresno State logos for commercial purposes, please consult with the Senior Associate Athletics Director for External Relations, Trademark Licensing along with University Brand Strategy and Marketing for proper permission and fee assessment.