Branding and Marketing
Video has the ability to impact audiences and effectively share our culture, ideas and beliefs.
Visual content is the key to great engagement and a well-produced video is no exception. Videos offer an evocative way of engaging with our audience, tapping into their emotions and instilling feelings that drives actions.
Video is one of the most effective ways to share stories of our students, faculty, staff and alumni. Because of the incorporation of sight, sound and movement, videos are designed to engage our audience in a way that sparks emotion and response. And, with content being increasingly consumed through mobile devices, video offers a fast, user-friendly way to highlight Fresno State’s culture and unique brand positioning.
Request Video Services
University Brand Strategy and Marketing creates videos targeting the University’s external audience. For video requests, contact Ashley Ilic at email@example.com.
Our audio/visual release form is required for all recognizable subjects. Download the form below:
If you need help creating an instructional video or recording/streaming an academic event, visit the Center for Faculty Excellence media services page.
Making videos accessible
Captions allow people who are Deaf or hearing impaired to have access to your videos. They are a transcription of all audio elements of a video, including dialogue, sound effects and descriptions of music and song lyrics (if they are important in the context of the video).
Captions may be either 'open' or 'closed'. Open captions are encoded onto a video and will be seen by anyone who watches it. Closed captions can be turned on and off by the viewer.
If you have questions about video captioning and recommended software or services, contact the video production office at 559.278.4668.
Understanding what’s protected under copyright
Copyright is a form of protection provided by the laws of the United States to the authors of “original works of authorship” that are fixed in a tangible form of expression. Examples of copyrightable works include:
- Literary works
- Musical works, including any accompanying words
- Dramatic works, including any accompanying music
- Pantomimes and choreographic works
- Pictorial, graphic, and sculptural works
- Motion pictures and other audiovisual works (videos)
- Sound recordings, which are works that result from the fixation of a series of musical, spoken, or other sounds
- Architectural work
Videos on the Fresno State YouTube channel or those produced by the University are copyright of Fresno State. They are only for use related to Fresno State and are not for commercial reproduction.
Using footage from a University video without authorization is prohibited. Videos may not be edited and used in any way other than in their intended context and for the promotion of the University.
Videos that are copyrighted by the University and published in other mediums must include a credit. “Courtesy of California State University, Fresno” or “Footage provided by California State University, Fresno” is preferred.
If you have any questions regarding appropriate use of a video, please contact University Brand Strategy and Marketing at 559.278.4668.
For more about copyright, visit https://www.copyright.gov/circs/circ01.pdf.