Brand Strategy and Marketing
Our Brand: A bold promise.
Fresno State’s mission is to boldly educate and empower students for success.
Everything we do is tied to students. We implement bold, focused strategies designed
to maximize success. By collaborating with community, we provide a transformative
educational experience that prepares them to serve and lead in the Central Valley,
the state and beyond while improving the overall graduation rate.
The 2016-2020 Strategic Plan
What is a brand?
A brand - our brand - is the intersection of what we say about ourselves, how we act
and what people think of us. Fresno State is a dynamic, complex and important institution
to represent. The brand is how the University's contributions and values can be more
Why Brand Matters
Where BOLD begins for student success.
For Fresno State, the communications requirements of a brand go beyond normal consumer
products and services, in part because additional scrutiny comes with the public academic
charter and because the impact of a regional university touches so many different
targets directly and indirectly.
Go forth, lead and succeed.
Fresno State implements bold, focused strategies designed to maximize success for
our student body. In collaboration with our community partners, we provide a transformative
educational experience that prepares students to serve and to lead in the Central
Valley, the state and beyond.
A place of opportunity for students to succeed
With 109 years of excellence already, Fresno State starts its second century on the
cusp of new beginnings and opportunities. Today, Fresno State is leading the way in
Central California through innovation and by inspiring our students to think on higher
levels and pursue their dreams. Here are a few things we're proud of ...