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A bold brand ignites student success that transforms individuals, communities and industries

You see the words Discovery, Diversity and Distinction just about everywhere you see the Fresno State logo. There’s a reason for that. It reminds us why we are here at Fresno State: to educate and empower students for success through the discoveries they make, the diversity that will enrich their life experiences, and the distinctions they will imprint on a changing world.

This style guide was developed to help campus units bring Fresno State’s brand to life. It will allow you to present a cohesive image of our University. Apply it to all communications to help ensure we achieve brand continuity across platforms.

Our Brand