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University Advancement

University Brand Strategy and Marketing

University Brand Strategy and Marketing develops university-level marketing and brand-aligned promotion targeting key Fresno State audiences in the region, nation and world.

Areas of Focus:

  • Partner with campus units to achieve a cohesive voice in support of the University brand
  • Provide marketing and branding guidance and tools
  • Coordinate strategic and compelling brand-aligned communications by providing central support for campus digital, print, graphic, video and photography needs
  • Create national and local brand ads (TV, radio, print and digital communications)
  • Manage email marketing and e-newsletter outreach
  • Support and write copy for University Development
  • Conduct market research and track analytics

View the University's brand style guide