University Brand Strategy and Marketing

University Brand Strategy and Marketing develops university-level marketing and brand-aligned promotion targeting key Fresno State audiences in the region, nation and world.

Areas of Focus:

• Partner with campus units to achieve a cohesive voice in support of the University brand
• Provide marketing and branding guidance and tools
• Coordinate strategic and compelling brand-aligned communications by providing central support for campus digital, print, graphic, video and photography needs
• Create national and local brand ads (TV, radio, print and digital communications)
• Manage email marketing and e-newsletter outreach
• Support and write copy for University Development
• Conduct market research and track analytics

View the University's brand style guide